Possibly the worst domain name ever!
By Andy Denton on Thursday, January 25, 2007 - 1:16 pm
I live in Charlote, NC. And I work in an area of town called Dilworth. Driving to and from work, I noticed a nearby storefront advertising the opening of their new store - Super Suppers. This new store has a really nice vinyl banner hanging from their window to announce their opening. Toward the bottom they include their web address.
www.sscharlottedilworthnc.com
This could possibly be the worst URL ever chosen for their store’s identity. In the words of the famous Saturday Night Live skit…”who were the ad geniuses who came up with that one?!?!”
So, let’s disect this web address. The proprietors own a franchise of “Super Suppers” (who themselves actually own supersuppers.com - kudos!). This franchise is located in Charlotte, specifically the Dilworth neighborhood, and of course this all resides in the great state of North Carolina. Hence, www.sscharlottedilworthnc.com. HUH!?!?
Who in their right mind can drive by this banner and remember this web address? And if they do manage to disect the sign, how could they possibly remember all the correct terms in the correct order?
A quick domain search reveals that there were tons of other possibilities this firm may have chosen.
Why not something like:
www.CharlotteSuperSuppers.com
www.CharlotteSS.com
www.SS-Charlotte.com
www.SSDilworth.com
www.DilworthSS.com
This choice of domain names simply amazes me. So much for short and simple.
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Comment from icantcookwithoutmysupersuppers.com
Posted on Thursday, 25 January 2007 at 2:54 pm
supersupperscharlottedilworthncgottahavaneedawantagettasupersuppers.com?
dilworthcharlottencusanorthamericasupersuppers.com?
…forgot northern hemisphere
…and planet earth
…milky way
Comment from Will
Posted on Thursday, 25 January 2007 at 7:28 pm
AD, buy those web addresses and sell them to them for a profit.
Comment from Amy
Posted on Friday, 26 January 2007 at 1:34 pm
Andy,
Thanks for your comments! That’s actually my Super Suppers store you are talking about!! I will agree with you that our website address is not the easiest in the world. Unfortunately, it was not a matter I had a choice in. It was given to me by our corporate office. Even though our website address is painstakingly difficult, at least you know where our store is and hopefully you won’t hold our domain name against us and come give us a try!!!
Pingback from AndyDenton.com » Super Suppers - Bad domain name, but great girls!
Posted on Monday, 29 January 2007 at 5:33 pm
[…] The other day I posted about how my neighborhood Super Suppers franchise has the worst domain name ever. To my surprise, within a day the proprietor of the joint, Amy, found me online. She stumbled across my post and replied with a comment. […]
Comment from will.i.aint
Posted on Saturday, 6 October 2007 at 12:07 am
yeah its almost as egotistical as the person who registered andydenton.com
