Comments on: The gatekeeper to the entire industry http://www.andydenton.com/realtycom/the-gatekeeper-to-the-entire-industry/ Friends, Family, Online Real Estate, and Cool Web Tools. Mon, 26 Jul 2010 15:15:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Robert Melton http://www.andydenton.com/realtycom/the-gatekeeper-to-the-entire-industry/comment-page-1/#comment-49 Robert Melton Fri, 10 Nov 2006 14:05:48 +0000 http://www.andydenton.com/2006/11/09/the-gatekeeper-to-the-entire-industry/#comment-49 I wish you the best of luck! I wish you the best of luck!

]]> By: Andy http://www.andydenton.com/realtycom/the-gatekeeper-to-the-entire-industry/comment-page-1/#comment-46 Andy Fri, 10 Nov 2006 03:34:46 +0000 http://www.andydenton.com/2006/11/09/the-gatekeeper-to-the-entire-industry/#comment-46 Hi Robert, You're definitely right about us not being the primary 'gatekeeper'. I think RE.com and Homes.com have that market cornered (as for generic realty terms). But, given time, I think our name is poised to be a contender. The term "MLS" is already a dirty word. The new, online real estate trends are nearly making "realtor" a dirty word - evident as Realtor.com & Homestore rebrand themselves as Move.com. The onus is now on us (Realty.com) to develop our services to make that move. Hi Robert,

You’re definitely right about us not being the primary ‘gatekeeper’. I think RE.com and Homes.com have that market cornered (as for generic realty terms). But, given time, I think our name is poised to be a contender.

The term “MLS” is already a dirty word. The new, online real estate trends are nearly making “realtor” a dirty word – evident as Realtor.com & Homestore rebrand themselves as Move.com.

The onus is now on us (Realty.com) to develop our services to make that move.

]]> By: Robert Melton http://www.andydenton.com/realtycom/the-gatekeeper-to-the-entire-industry/comment-page-1/#comment-44 Robert Melton Fri, 10 Nov 2006 01:41:17 +0000 http://www.andydenton.com/2006/11/09/the-gatekeeper-to-the-entire-industry/#comment-44 You've probably got one or two gatekeepers ahead of you at Realty.com, but it still must be nice to have :-) If I were a rich corporate executive for Hilton or Marriott, my response would be: "I'd rather spend money on leads and advertising to get consumers to our hotels than spend that money on development of a website that one day might dominate the industry. I know how to run a hotel. I don't really know how to run a successful website." I'm not sure that's a winning argument in this case, though. But it's one that corporate america uses alot: whenever it purchases a component from a supplier rather than develop it in house. You’ve probably got one or two gatekeepers ahead of you at Realty.com, but it still must be nice to have :-)

If I were a rich corporate executive for Hilton or Marriott, my response would be: “I’d rather spend money on leads and advertising to get consumers to our hotels than spend that money on development of a website that one day might dominate the industry. I know how to run a hotel. I don’t really know how to run a successful website.”

I’m not sure that’s a winning argument in this case, though. But it’s one that corporate america uses alot: whenever it purchases a component from a supplier rather than develop it in house.

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